ABOUT

There's a common saying in the service industry that the customer is always right. This portfolio seeks to demonstrate the ways in which marketers could benefit from applying a similar mindset to their users. My investigation of usability and user centered participatory design uncovers how marketers and users could mutually benefit from content producers adopting a user-centered focale in their design of content, and the ways in which user centered design fosters increased brand loyalty. See "An Introduction to User Centered Participatory Design" for my critical look at the topic and its implications on marketing best practices. See "User Design in Video Game Marketing" as well as "Dark Patterns & Unethical Design" for industry examples of these principles executed in good and poor taste, respectively.